ACTIVATE
Go from Contact to Conversion with Activate
Activate is your launchpad for driving real product trial and building lasting customer relationships. Whether at the shelf or online, this loop transforms curiosity into conversion – combining cashback sampling, gamified promotions, and AI-powered bots.
Sampling that converts. Promotions that scale. Bots that advise.
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Trusted to deliver for leading FMCG brands
THE PROBLEM
You’ve caught their attention —
but what happens next?
Too often, product trials go untracked. Promotions spark interest but fade. And CRM data? Either shallow or missing. ACTIVATE fixes the broken link – It connects trial to CRM, engagement to insight, and one-time buyers to long-term value — all in one integrated loop.
What brands achieve with Activate
more first-time buyers with cashback sampling (TWINT)
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0
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Increased engagement in gamified promotions
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conversion uplift through smart advisor bots
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DRIVE MEANINGFUL IMPACT
Three Activation Solution – One Seamless Loop
More Trials. More Data. More Impact.
Cashback Sampling with TWINT
Customers buy your product in-store, scan a QR code, and receive instant cashback via TWINT. This kicks off their CRM journey – from feedback to repurchase nudges.
Why does it matter?
Lower-friction entry = higher trial rates
Real buyers mean real data
TWINT: Fast, trusted mobile experience
How does it work?
Buy the product at retail
Scan QR code on-pack or flyer
Receive cashback via TWINT
Engage in CRM: feedback, tips, reactivation
CASE STUDY
Shelf interest into real sales for eat(Planted)
Together with TWINT and Coop, DiALOGiFY and eat(planted) turned shelf interest into real sales – with a frictionless cashback flow that delivered CX gold, deep insights, and measurable ROI.
Why it worked
- Sales uplift at POS – measurable and immediate
- Engagement rate over 10% – more than 20× higher than traditional cashback mechanics
- Real feedback & CRM opt-ins – from actual purchasers
“Cashback isn’t just a promotion. It’s a high-performance retail strategy that builds direct customer relationships – faster and more efficiently than classic digital channels.”
More Purchases. More Loyalty. More Excitement.
Consumer Promotions: Contests & Collection Campaigns
Activate customers with contests, collection challenges, and instant wins. All gamified, mobile-first, and CRM-connected.
Why does it matter?
Games = emotional engagement
Rewards = repeat purchases
Participation = qualified opt-ins
How does it work?
Trigger purchase with on-pack incentives or digital ads
Enter promotion via chat interface
Engage with the campaign: play games, unlock levels, collect points, or win instantly – all while interacting with the brand
Win, collect or unlock rewards while entering CRM journey
CRM opt-in: Name, email, reward choice
CASE STUDY
Bringing brands to life with gamification
Focus Water brought its brand to life with ‘Chat with Pat’ – a gamified chatbot journey featuring ambassador Pat Burgener. Activated via web, posters, and bottle QR codes, the experience blended fun, feedback, and instant rewards into one seamless flow.
Why it worked
- 6× higher feedback rate vs. classic form flows
- +4.5× online shop revenue during campaign period
- +50% more marketing opt-ins
- Most activations came via QR scans on the bottles
“Consumers love engaging naturally – not filling out forms. With ‘Chat with Pat’, we gathered more insights, more consent, and boosted our D2C business.”
More Trials. More Data. More Impact.
Choice Helper Bots & AI Concierges
A conversational AI assistant that guides shoppers to the right product – online or at POS. Based on preferences, needs, and intent.
Why does it matter?
Contextual advice = faster, better decisions
Dynamic UX = higher conversion + dwell time
Built-in CRM triggers = qualified opt-ins
How does it work?
Scan a shelf QR code or tap a CTA on digital touchpoints such as website and social media.
Engage with smart questions or describe what you’re looking for – tailored to preferences, goals, or usage
Receive recommendations based on past choices or needs – with optional coupons or downloads
Reconnect via CRM: opt-in, retargeting, personalized greetings, or deeper flows
CASE STUDY
Bringing brands to life with gamification
Café du Rhodan launched Switzerland’s first AI-powered wine concierge for Shopify.
Why it worked in just one month
- Conversion rate of +15.9% compared to the standard webshop
- Bounce rate reduced by 23%
- Time on site doubled
“The AI Sommelier made our online experience as personal as in-store consultation. Our customers not only stayed longer, they bought more.”
CUSTOMER STORIES
Trusted by growth-focused teams across Europe
“We’ve already had the chance to launch some exciting AI-powered dialogue campaigns together – and with great success. All the more rewarding to now share these success stories within the industry”
Angelika Leemann
RIVELLA AG
WHO IT’S FOR
Built for high-growth teams
Whether you’re steering overall strategy, driving marketing performance, or building brand love, DiALOGiFY helps you act fast, personalise at scale, and deliver measurable impact.
Scalable ROI-driven growth
Drive measurable ROI (+3–5×) and unlock new growth opportunities with real-time market insights
Achieve market leadership faster with rapid, region-ready implementation in 14 days
Make confident, strategic decisions that fuel competitive advantage
From cost to growth engine
Gain full transparency across trial, contact, CRM & loyalty for total control
Turn data into campaigns that convert, not just dashboards
Deliver brand-building and revenue-driving marketing from a single cockpit
Real-time, high ROI activations
Plan and launch campaigns with real-time insights and personalisation
Activate cashback & promos that convert trial into loyalty – fast
Automate performance marketing for higher ROI and daily ease
Plan, launch and activate smarter
Build loyalty at scale
Create data-driven, emotionally resonant brand experiences
Deliver cashback & activations that fans love
Build loyalty and long-term brand equity at scale
Shopper-driven category growth
Leverage real shopper data to identify and action growth opportunities
Create promotions that outperform gut-feel planning and grow sell-out
Deliver measurable category ROI through data-powered shopper segments
Go from generic to personal
Transform loyalty from mass emails to behaviour-based journeys that resonate
Turn first-time buyers into loyal fans with smart, automated flows
Build real relationships and ROI with emotional, data-driven personalisation
Scalable ROI-driven growth
Drive measurable ROI (+3–5×) and unlock new growth opportunities with real-time market insights
Achieve market leadership faster with rapid, region-ready implementation in 14 days
Make confident, strategic decisions that fuel competitive advantage
From cost to growth engine
Gain full transparency across trial, contact, CRM & loyalty for total control
Turn data into campaigns that convert, not just dashboards
Deliver brand-building and revenue-driving marketing from a single cockpit
Real-time, high ROI activations
Plan and launch campaigns with real-time insights and personalisation
Activate cashback & promos that convert trial into loyalty – fast
Automate performance marketing for higher ROI and daily ease
Plan, launch and activate smarter
Build loyalty at scale
Create data-driven, emotionally resonant brand experiences
Deliver cashback & activations that fans love
Build loyalty and long-term brand equity at scale
Shopper-driven category growth
Leverage real shopper data to identify and action growth opportunities
Create promotions that outperform gut-feel planning and grow sell-out
Deliver measurable category ROI through data-powered shopper segments
Go from generic to personal
Transform loyalty from mass emails to behaviour-based journeys that resonate
Turn first-time buyers into loyal fans with smart, automated flows
Build real relationships and ROI with emotional, data-driven personalisation
WHAT YOU GET
What You Get with
ACTIVATE
More first-time buyers through smart, low-friction trial
CRM integration to build journeys from day one
Stronger sell-in stories backed by real engagement data
Instant consumer feedback – building trust and visibility from the first scan
GET STARTED TODAY
Turn your brand into a true growth system – with the power of DiALOGiFY
Book your discovery session now
In a 30-minute call, we’ll show you…